I love meeting with founders.
As someone who’s only worked in the startup world, I know no different.
I’m attracted to people who want to change the world.
To tell their story.
I’m behind many of the most viral founder stories you see across the web from LinkedIn to Facebook.
In total, over sixty million views of writing this year – thirty-five of them mine.
I inspire support for founders through words.
And I use this honed skill to build reciprocity fast.
I can sit down with a founder and write a viral story of them within an hour.
A story that reaches hundreds of thousands, and even millions of views.
Anyone can do this.
I’ve realized there’s a combination of art and science so deadly, you can do anything you want online.
If you can create beautiful art and growth hack, you can go viral.
One my viral equations:
“Above Average Content in the Feed” + “Perfect Stylization” + “Hero’s Journey” = Virality
Here’s the problem with virality: You have to be perfect.
You don’t need fifty thousand followers for leverage, but only a couple of thousand.
If the content is perfect, it will almost always go viral. But how will you find leads if you don’t have one??
What’s the best source to find leads?
And the best way to get referrals is to use ambassador programs to turn subscribers and customers into advocates.
Startup founders and marketers love ambassador programs because they require little-to-no engineering, have low setup costs and streamlined tracking. They’re fast to implement, but they won’t help your company grow if you don’t track the right metrics and engage with your members.
In parallel, to run a high-level ambassador program, you need to analyze how many ambassadors and signups you receive from different sources using like Google Analytic and Autopilot. And to ensure you can fine-tune your ambassador program’s content and landing pages, you need to use referral software that includes A/B testing and event tracking.
Houston is the Founder & CEO of BAMF Media, where he’s led the company from 0-30+ full-time employees and $0 to $3.5M in annual revenue in its first year. At BAMF, we drive ROI for recently funded startups, SMBs, and Fortune 500 companies alike using cutting-edge marketing and growth hacking tactics. Houston has led growth teams and marketing campaigns for companies, including Pioneer, Volcom, Love Your Melon, Compass, Coldwell Banker, Mindvalley, Automobili Pininfarina, Unicorn Snot, Foursixty, TEDx, and many more. He’s a growth hacker with years of startup experience on all sides of the table: strategy, engineering, sales, marketing, fundraising, and scaling operations.