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Instagram’s Co-Founders Just Left The Company. Here’s Why That’s A Good Thing

Instagram’s Co-Founders Just Left The Company. Here’s Why That’s A Good Thing

The old Instagram is dead.

The titan’s founders, Kevin Systrom and Mike Krieger, left the company in September of this year. The platform will now be run by longtime Facebook vet Adam Mosseri.

Normally, the departure of your founding executives would seem reason to pull a company fire alarm. Evidence of trouble. But the departure, in this case, is actually a good thing––for both sides.

Here’s why.

1. Instagram’s Founders Can Now Go Back to What They’re Good at

It takes a special set of minds to create something as game-changing as Instagram.

But, as any successful founder knows, starting and running a company are two very different things. In the beginning, founders are almost purely creatives, problem-solvers running on inspiration—their work changes minute by minute, day by day.

The head of a machine as large as modern-day Instagram, on the other hand, has different priorities. They’re going to focus on things like:

  • Profitability
  • Data
  • Long-term value.

Furthermore, Instagram now exists under the umbrella of Facebook, which means heightened expectations. Facebook wants Instagram to serve as part of its big data program, while moving in on the market share carved out by Snapchat. That’s likely not what Instagram’s founders imagined when they first started the business.

What Instagram needs, now, is a leader who can commit to those new goals and expectations without friction or pause.

The new Head of Instagram will be able to do just that. Systrom and Krieger, meanwhile, will be able to bring their prestige and marketability to whichever venture they take part in next.

That marketability will prove insanely valuable. One of the chief goals of a startup is gaining exposure––reaching as many people as quickly as possible. With their experience and reputations, Systrom and Krieger will be kingmakers. 

2. Instagram Gets to Keep Growing

It’s easy to demonize buyouts. After all, mergers can actively harm competition. And there’s a long history of buyouts turning sour for companies.   

But since the buyout in 2012, Instagram has exploded.

Before, Instagram was a growing app of 30 million users. It was a popular startup that captured the ideas and hearts of creatives and influencers across the world. But it needed Facebook’s prestige to become the massive success it is today. Instagram is now one of the most well-known social networks in the world, with more than a billion active members.

It comes down to basics: Facebook has an infrastructure the original Instagram team could only dream of. By integrating the photo-sharing platform within a network of billions of existing users, Facebook created a new audience for the site. The user base blew up, as did Instagram’s cultural impact.

With the departure of its founders and a Facebook exec placed at the company’s head, Instagram will become more integrated within Mark Zuckerberg’s system. Which means it’s further integrated into a network of 2.2 billion users.

That’s a lot of follows and likes.

3. Facebook Benefits, Too

For Facebook, the change in Instagram’s leadership will prove an intelligent decision.

For one thing, promoting from within will allow them to double down, as it were, on their mission to integrate Instagram more completely into Facebook. This creates a stronger revenue model in that it benefits Facebook’s advertisers and consumers.

The impact on advertising will be particularly impressive. Instagram will soon flip the script in this field with tools like integrated shopping, wherein users will be able to buy Christmas gifts from straight from their favorite accounts. If you love the sweater Selena Gomez’s dog is wearing in a Story, you’ll be able to purchase it from the actual page.

And that’s only the beginning.

With plans to compete directly with Youtube, for example––not to mention a commitment to further refine smash-hit features like Stories––Instagram will continue to play an important part of Facebook’s future. While buyouts and the departure of the company’s founders sounds rocky, in the end, both of these moves can only help Instagram.

The departure of Systrom and Krieger will prove a boon to the startup world. And Mosseri, as the new head of the company, will help make the new Instagram an even stronger app for advertisers, users, and its parent company alike.

How to Automate Your Instagram Account to Get Thousands of Followers

How to Automate Your Instagram Account to Get Thousands of Followers

Do you want thousands of followers on Instagram?

You can make that happen.

And without lifting a finger.

In this blog post, you’ll get the entire guide to automating your Instagram account to thousands of followers and generating revenue. We have every detail you need to start.

Let’s rock ‘n’ roll:

Build Your Foundation

Use Heepsy to identify influencers in your niche.

Use the filter to find people by keywords in their bio or even location. You can also choose whether the profile belongs to a person or a company or has a certain follower ratio. 

Once you have a list of relevant influencers, let’s dive into the rules of Instagram growth:

1. Post a new picture every day.

2. Test to find the ideal posting time as it’s different for every niche.

3. Post the same type of photos as the influencers in your niche post.

If they post pictures of beautiful San Francisco, then you should post only pictures of San Francisco. Don’t mix it up. If they don’t post pictures of San Francisco food, then don’t post pictures of San Francisco food.

4. If you want to post pictures of yourself, you can’t entirely automate the process. 

You’ll still have to take pictures. Again, look at what works for influencers in your niche and take the same pictures. They know what works best. After all, that’s part of how they got a loyal following. 

5. You don’t get exceptions.

If you’re taking the pictures yourself, they need to be on the same level of quality as the influencers in your niche.

Getting Over the Hurdle

To avoid getting your Instagram account banned, you must gradually raise the automation settings for the first month. It takes time, but you’ll see results soon after. The gradual raising of Instagram automation took me months to learn. I had to restart each time my account got banned. Now, I have settings that work every time.

You may be wondering if this works for your business. Ninety percent of the time, the answer is “yes.” If you sell software, you can still market your team using lifestyle pictures with quotes from industry events. 

Implement Cheat Codes

1st Day:

First, grab a username. Make it memorable and easy to find.

Add a retargeting link to your bio using ClickMeter. This allows you to keep track of followers and retarget them on Facebook. Next, buy and install Instazood. Post three photos every day for the first four days.

2nd Day

Pay Instaboostgram for 500 fake followers = social validation. Remove 150 fake followers for every one thousand real followers. Make sure to turn off your automation settings the entire day you remove fake followers.

3rd Day:

Run Instazood on slow and only Like tags with “like4like” and “likeforlike” posts for 4 days.

5th Day:

Add 2-3 highly relevant hashtags in addition to “like4like” and “likeforlike.” If you’re in a yoga niche, the added hashtags might be #yogini or #yogi. You get the idea.

Continue to post 1-2 photos a day.

Once you’ve posted 20 photos, remove the “like4like” and “likeforlike” hashtags. Now, change your targeting from these hashtags to followers of relevant influencers in your niche,

Scale Your Profile With These Steps

1. Once you have, at least, 15 pictures and 500 followers, move your Instazood settings to easy. Only turn on the auto-liking feature.

2. At 600+ followers and 20+ pictures, begin Instazood auto-commenting.

3. Once you have 650+ followers and 22+ pictures, use Instazood follow and unfollow settings on easy.

4. At 700+ followers and 34+ pictures, move the settings to normal.

5. At 800+ followers and 50+ pictures, move the settings to fast.

6. Manually turn off the follow/unfollow settings to see faster results. Try to keep a 2/1 ratio.

Pay Attention to the Details with Auto Commenting

Automated commenting is powerful when used right. When used wrong, it can hurt your brand.

The first rule of automated commenting is to use mostly comments that mention the entire profile, not the picture it’s on.

Here’s what we know:

  1. People love their Instagram profile
  2. People post random pictures

Having an automated comment of “that’s cool” on a baby picture is not cool.

Use comments that reflect their overall love for their profile such as “awesome profile,” “nice profile,” “great photos,” and “cool photos.” You should have at least nine comments you switch around. Make sure you don’t comment on the same users! Posting the same comment on a user’s profile screams spam.

Let’s Get Rid of the Work

If you’re looking to repost content without ever creating your own, then discover photos by searching hashtags on Instagram. Make a list of the most relevant hashtags and influencers so you know where you can quickly grab photos to re-post. Outsource this process to a virtual assistant through Upwork.

Use this tool to download photos for reposting without leaving a watermark: https://downloadgram.com/

To help with organization, add photos to DropBox folders labeled by month. Download the DropBox app. Now you can easily log in and log out of Instagram to post pictures by simply saving them from DropBox to your phone. Posting 5 pictures to 5 different accounts takes about ten minutes. Don’t worry, there’s an even easier process.

Include the description of the photo in the DropBox file name. This enables you to quickly copy and paste the description when you upload photos. Just click “Rename” in the DropBox app, then copy the description.

On average, you should collect and add a description to 30+ photos in an hour and a half. Make sure to remove “.jpg” at the end of the description before posting.

What photos should you repost?

Look for ones that have quality contrast and a significant amount of likes and comments compared to other photos the accounts have posted.

For your uploaded content, people like worldly descriptions, such as “A beautiful day no matter rain or shine because yoga replenishes your soul.” That took me two seconds to write.  It doesn’t have to make sense. Most of my descriptions don’t. It just needs to sound nice.

If you repost someone’s content, then @ them in the description  = “A beautiful day no matter rain or shine because yoga replenishes your soul @username”

Don’t ask permission to repost their content. It’s fine as long as you tag them. Trust me. You won’t get sued and ninety-nine percent of the time they don’t care.

After the worldly description, write the “benefit+ solution +CTA @[your username].” For example, “A beautiful day no matter rain or shine because yoga replenishes your soul @username. For a little more sunshine in your life,  check out my [i.e. free eBook, free tickets, free PDF] in my bio @[your username].”

If you’re a noob marketer, ideally the link should go to a dedicated landing page. I’ve created a two-hundred thousand dollar sales funnels with this strategy.

It’s Time for a Major Upgrade

Once you have 1000+ followers, use Jarvee (only works on PC – need a VPS for Mac) to auto schedule every post so you don’t have to do so manually or simply hire a virtual assistant from Upwork. I’ve started on Jarvee with accounts that had only 500 followers, but there’s a risk when doing this to getting banned.

As you notice, the follow setting in Jarvee is at an average of 230 followers/day.

I make sure to be selective about the users I follow. If you follow more quality users, then you can have an increase of 1000% in your follow-back rate. I do this by skipping non-English Users, making sure they have a profile image and are active on Instagram. I also don’t want to target people who are influencers because they won’t notice my follow. So I target smaller accounts, but not too small.

For Follow Sources, I target the most active engagers of target accounts. That means interacting with people who interact with the target posts on a relevant influencer profile. They must’ve interacted with recent posts as well.

Settings for Unfollowing:

For Unfollowing, feel free to do up to 250 people/day. Notice in the first setting how we give a one-day barrier to ensure whomever we followed has a chance to follow us back before we unfollow them.

It’s important that when you unfollow people you do it to the people who don’t engage with you. This feature will enable you to only follow the people who provide the most reciprocity.

Settings for Liking:

For Liking, we engage with upwards to 400 pieces of media content/day.

Similar to commenting and following, we ensure we only engage with the most targeted users.

For sources, we split between hashtags and users who engaged with posts on targeted profiles.

Settings for Commenting:

For Commenting, we engage with upwards to 400 pieces of media content/day.

I make sure to be selective about the users I comment on. If you engage with more quality users, then you can have a huge increase in your follow-back rate. I do this by skipping non-English Users and making sure they are not already in our network. I also make sure to target people who are active.

I make sure to be selective about the users I comment on. If you engage with more quality users, then you can have a huge increase in your follow-back rate. I do this by skipping non-English users and making sure they are not already in our network. I also make sure to target people who are active on Instagram.

In regards to commenting, I use spin syntax to engage with relevant comments on relevant users. That means either targeting by geolocation, hashtag, or interactors of posts on a target account.

Notice how we use comments that compliments their overall profile. This way, the comments look genuine.

Put the Followers, Leads, and Revenue on Autopilot

You’re done setting up your account for Instagram automation. Still, there are always more advanced tricks you can use if you’re running many accounts at scale.

Before you jump into asking how you can work horizontally with more accounts, let’s see how you can improve the processes we already have – that’s thinking vertically. One way is to use the right hashtags and engagement groups for even more follower growth. Engagement groups are communities of influencers who engage with each other’s posts to boost them in the feed. These are both proven strategies to get more followers.

Now that you have less work and more time – you have all the opportunity to think of new ways to grow your company’s online presence. Best of luck.

How to Find All the Social Profiles of Your Competitor’s Facebook Group Members

How to Find All the Social Profiles of Your Competitor’s Facebook Group Members

Want all the social profiles of your competitor’s customers?

In this guide, I’ll show you how to get it using Facebook Groups.

You’ll learn how to get their Facebook, LinkedIn, Instagram, and Twitter profile URL. Then you’ll learn how to auto-engage with them on those platforms.

Are you ready?

Let’s go.

Step 1. Extract Your Competitor’s Audience from Facebook Groups

Before we begin, it’s important to note that not all of your competitors have a Facebook Group, but many do. Whether they’ve created a group for an upcoming conference or to increase the retention of their SaaS product.

To pull all the data from members of a Facebook Group, including their name, job title, and company name, use the Facebook Extractor Chrome extension. All you need to do is go to the member section of the Facebook Group and run the extension (watch the tutorial in the link).

Here’s what the data looks like when exported into the corresponding spreadsheet:

You want to put the person’s first name and last name together. You can do this by using a Google Add-on Tool called Power Tools. Highlight the first name and last name column, then click the Power Tool’s option, Data.

Here, select Merge values.

Make sure you separate the values with a [Space], then click Merge.

Now you’ll have the first name and last combined.

Next, remove all contact information from the “B,” “C” and “E” columns. This will leave you with the person’s name and company name.

Step 2. Use Phantombuster to Extract Social Profile URLs

The fun part begins now – grabbing all the social profile URLs.

First, hook up the same Google Sheet to Phantombuster’s Instagram Profile URL Finder API. Do this by selecting the three dots under Console. You’ll then have this popup below appear. Fill in the fields.

And again, make sure to put in the editable version of your Google Sheet URL.

Hit Launch.

Depending on how many profile URLs you’re looking to retrieve, this process can take anywhere from a couple of minutes to a few hours.

Once you hit launch, you’ll be taken to this screen below. When all the Instagram profile URLs have been searched, you’ll have the ability to download them into a CSV. Import this CSV back into your Google Sheet. Then copy and paste all the Instagram profile URLs into the column next to the company name column to ensure you have a nice-looking row of data.

Now you want to get all the LinkedIn Profile URLs.

You’ll use the Phantombuster LinkedIn Profile URL Finder API to do this.

As you can see, you just plug in the relevant Google Sheet URL, then fill in the appropriate column and CSV title. Then hit Launch just like you did with the Instagram Profile URL Finder API.

The same process works for Twitter.

The only difference is you’re using the Twitter API.

Now that you have all the social profile URLs of your competitor’s customers, you want to engage with them. The good news: you can automate it.

Step 3. Automate Engagement

Instagram + Twitter:

For Instagram and Twitter following, favoriting, and commenting, I recommend Followliker. It’s the best automation tool online for these platforms. In a few minutes, you can import your custom URL lists to auto-follow all your competitor’s customers while engaging with their content on an ongoing basis. That’s an easy win.

LinkedIn:

For LinkedIn, I recommend using the tool, Linked Helper. At BAMF Media, we use a custom tool just for this purpose as pictured below:

A tool like this one above only costs a couple hundred dollars to outsource.

Facebook:

Since you have their Facebook profile URL from exporting them from the Facebook Group in Step 1, it’s time to Facebook friend them at scale.

First, download this Chrome extension.

Upload your exported list of Facebook URLs into this plugin.

Then click the play button.

The Results

When I started building my brand years ago, I did this process manually. It’s the same process I’ve used to help bootstrap two companies to millions in ARR. That’s why I’ve created these systems to help you save the hundreds of hours that I had to go through building traction channels.

The process should take you no less than a day to set up.

The power is in your hands.

Make it happen.

Ten tips/tricks for making thousands of dollars on Instagram

Ten tips/tricks for making thousands of dollars on Instagram

Ten tips and tricks I learned losing and making thousands of dollars on Instagram:

1. Buy an account on Instagram if you already have a product to sell

Before buying an account, try a few test product placements to see how well they perform. If they perform well, then buy the account. In other words, don’t go in blindfolded. Big mistake.

2. You can still use automation to validate Instagram purchases

You don’t need a 100,000 follower account to validate whether someone will purchase your product. Instead, automate six to seven accounts tied to landing pages to see which one converts best.

Once you have validation, turn off automation, so Instagram doesn’t ping you.

3. Purchase based on your realistic lifestyle

If you purchase a travel account, then make sure to travel. Similarly, if you purchase an inspirational quotes account, then make sure to slap your face on a few quotes. Then, leverage your account following for speaking gigs.

Otherwise, you’ll realize the maintenance cost is too high for the benefit you’re receiving.

4. Vanity metrics don’t equate to sales

Treat your Instagram account like an MVP (minimum viable product) of trying to find a niche that converts well. It’s not about likes and engagement; it’s about conversions.

5. Post a lot on Instagram and other social media channels

All of your friends should know you as the person who posts often. Consistency makes you memorable.

6. A/B test pictures, then double down on what works

If your followers like Golden Gate Bridge photos twice as much as other photos, then every other post should be of the bridge if it leads to higher revenue.

7. Focus heavily on engagement circles and collaborations

Most engagement circles die fast. Organizers don’t put in the energy to maintain them. However, if you can keep people in line, then you’ll have a powerful asset.

8. Post pictures you enjoy

If you’re managing an Instagram account, the chances are you’ll spend a lot of time looking at it. If it’s not content you enjoy seeing, then find a different niche. Money isn’t fun if it ruins your online consumption habits.

9. Follow others who did it from scratch

Today, it’s much harder to use Instagram automation without getting penalized. I’d put a heavy focus on driving your Instagram following from other channels, too. This includes email, Facebook Fan Pages, Reddit, and your personal profile.

10. Adopt video to build a stronger brand and sell

Use video marketing to build your knowledge, like, and trust factor faster than with writing or imagery. First, use video as a complement to what you already do. If people like it better than your other content, then do more video.

In other words, keep testing to see what moves the needle.

 

How to get several thousand targeted Instagram followers

How to get several thousand targeted Instagram followers

Getting Instagram followers can be a difficult task. Let us simplify it!

For example, if you want thousands of founders in Los Angeles to follow you, then you can do that with these five steps:

  1. Use the Chrome extension, Linked Helper, to connect with them at scale on LinkedIn with personalized messaging.
  2. Now export your LinkedIn connections and separate the emails tied to founders from a particular locality. You can enrich this data using Clearbit or FullContact to pull the city data.
  3. Get a VA to find thousands of targeted Facebook profiles

Ask the VA to cross-check their name on Facebook with their LinkedIn profile.

Next, use a Facebook friend auto-adder like Mass Planner (can also do it manually or using a VA) to connect with their profiles at scale based on their Facebook URLs.

Once you connect to them on Facebook, Instagram will then prompt you to follow them.

  1. Unfollow everyone who doesn’t follow you back after several days

If you’ve developed enough rapport with these people through content and conversation, then you’ll have a high follow-back ratio.

  1. Secret sauce

Post many beautiful pictures on your Instagram of local landmarks. Your target prospects will love the content – it will trigger a strong, positive emotional response because people have a high affinity towards their city.

Crowdsource Content for Instagram

Crowdsource Content for Instagram

How to crowdsource content from Instagram for reposting from your desktop at scale:

It is important to crowdsource content from Instagram. We feature between 4-8 people a day on our NomadApp.co IG account and have always struggled with downloading & reposting their images. Of course, we credit them all! But it’s hard to the process at scale as IG doesn’t let you just download images.

Here’s the process we’re using:

1) Adjust the spreadsheet below for your needs (copy paste your own hashtags & quotes & text in the formula)

2) Go to yooying.com & search for popular hashtags or users you want to feature

3) Download the images you want. Copy paste the username @XY into the column username as you go (make sure you save the images in the right order and don’t skip a line)

4) Copy paste the original captions into the “text” column – you can edit it later

5) Open grum.co or any other scheduling tool you use. Schedule out post by post just combining the right downloaded image with the caption in “text to schedule”

Happy scheduling!

Eva & Juan

PS: If you have input on how to improve the process please let me know in the comments. We can polish it up together!