I am a growth hacker and I do content marketing!!! So who am I?
I posted a status on Quora.
6,000 upvotes later, I felt like I had championed the site.
A month later, I took that Quora answer and put it on Facebook.
Close to 300 engagements and 70 shares!
Another two months later, I took that answer and posted it on LinkedIn.
Several months later, I re-posted it again on LinkedIn.
In total, from this one piece of content, I’ve generated over 50,000 engagements across three platforms.
What I realized is that you can re-post, re-purpose, and re-hash older content forever.
So, that’s exactly what I started doing.
Here are some important steps:
1: Create a Question Backlog
2: Develop Stories
3: Style Guide
4: Find Relevant Questions on Quora
5: Keep track of all your stories in a Folder
6: Engagement Pods work – at first (best to rely solely on yourself)
7: Leverage question asking
8: How to respond to negative comments
9: How to respond to positive comments
10: Hire a VA to respond to people
11: Empower others to write their stories interacting with you
Then re-purpose that content
12: E-book campaigns
13: Direct message campaign (sales & recruiting)
14: Repurpose content from interviews
15: Take interviews and turn them into blog content
16: Take interviews and turn them into LinkedIn, Facebook, and Instagram content
17: How to hire writers
The above steps are quite practical and easy to implement, don’t you think so? Let me know once you have implemented! Good luck.
Houston is the Founder & CEO of BAMF Media, where he’s led the company from 0-30+ full-time employees and $0 to $3.5M in annual revenue in its first year. At BAMF, we drive ROI for recently funded startups, SMBs, and Fortune 500 companies alike using cutting-edge marketing and growth hacking tactics. Houston has led growth teams and marketing campaigns for companies, including Pioneer, Volcom, Love Your Melon, Compass, Coldwell Banker, Mindvalley, Automobili Pininfarina, Unicorn Snot, Foursixty, TEDx, and many more. He’s a growth hacker with years of startup experience on all sides of the table: strategy, engineering, sales, marketing, fundraising, and scaling operations.