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Learn To Craft Attention Grabbing LinkedIn Profiles (With Examples)

Learn To Craft Attention Grabbing LinkedIn Profiles (With Examples)

It’s in the best interest of any brand to be seen by a large number of people.

The best way to get noticed online is through social media platforms such as Facebook, Twitter, and LinkedIn. The latter is ideal in exposing one’s brand to like-minded game players.

Why LinkedIn when Facebook and Instagram have a massive number of users? Because it’s the biggest social media platform that fosters business interactions.

Through LinkedIn, you can take your brand to a whole new level by showing potential clients and investors who you really are and what you sell.

So before you drop the question of whether LinkedIn lead generation is worth it or not, let’s take a look through some stats.

LinkedIn has over 575 million users, and more than 260 million of them are MAUs (or monthly active users).

Now, imagine what you can achieve by tapping into just a few million of those active users – massive business traction, leads, partnerships – you name it.

TABLE OF CONTENTS:
An Overview of LinkedIn Lead Generation

How To Create A Supercharged LinkedIn profile
How to Optimize Your LinkedIn Background Photo

An Overview of LinkedIn Lead Generation

Unlike Facebook, Twitter, and Instagram, LinkedIn gives you plenty of room to express yourself.

This means the profile section is your sales page, and this is where you get to tell your visitors who you are, what you sell, and why they should consider you over other competitors.

And here’s something you don’t know:

Even though setting up a LinkedIn profile is so straightforward, many people shoot themselves in the foot by rushing through the process.

You need to have a high-quality LinkedIn background photo and profile image, a well-optimized tagline, and a kickass summary that tells your story in an inspiring way.

These are the elements that anyone who lands on your profile notices in the first few seconds.

You are your brand, and therefore your profile must reflect well on your business.

Now, when a prospect visits your profile, they will use the information you have provided to discern whether you or your company could be beneficial to their endeavours.

If your profile doesn’t feed them with sufficient info, they will look elsewhere, and you or your decision maker will have lost a valuable lead.

Now that you understand the importance of personal branding on LinkedIn, and before we take a look at some killer background photo examples, let’s dig in further and look at how you can create a killer LinkedIn profile.

How To Create A Supercharged LinkedIn profile

To be the best, you first have to learn from the best.

In this section, you’ll learn how to create an impressive profile, and we’ll use Houston’s (our head of everything) profile as an example.

  • Have a professional profile picture

We’ve said it a hundred times before and will say it again: if you don’t have an attractive profile image, all that brand building on LinkedIn won’t amount to much.

Ideally, smile to look friendly and approachable. Do not be nerdy or creative about this. If you have branded t-shirts that represent your company, take the picture with them.

Here are some good examples of professional headshots:

Let’s take a look at Houston’s profile image:

Notice how we’ve used all the elements we talked about?

Looks approachable, cute (that’s Milo by the way) and branded with the BAMF Tshirt.

SInce the profile image is one of the first elements that prospects notice on your profile, let’s take a look at how we can edit your profile image to be the best:

Let’s take a real LinkedIn profile for example:

  1. Analyse your photo using Snappr:

Snappr uses image recognition and machine learning technologies, to determine how well your photo will perform.

Let’s analyse Curtis’s profile image using Snappr:

Snappr rates the photo at 72, and gives us a bunch of suggestions on how to better optimize the face in the image:

Then they give us a bunch of suggestions on optimizing the overall composition, and how to make the image look better by zooming, and position the crop better:

They also give you ideas on other elements like brightness, contrast, sharpness, saturation and color gradient.

  1. Remove unwanted backgrounds using Clipping Magic:

Often having backgrounds can make your face looks less pronounced in profile images.

Clipping Magic is a super simple tool that allows you to remove backgrounds from images. And it works like a charm:

  • Optimize your tagline/bio

The tagline is a string of words that show up right below your name.

When you send someone a connection request, this is the first thing they notice, and it will decide whether your request will be accepted or rejected.

A catchy tagline easily piques the interest of anyone.

This means you’ll have higher acceptance rates. You need to put some thought into this.

What should I put in my Linkedin bio?

Your title (CEO, Author, Founder, etc.), what you do (growth hacker, marketer, recruiter or consultant) and any tangible achievement. You could also talk about  paid placements, but not too much.

The bio section receives a lot of exposure, and that is why you need to come straight about what you do, your achievements and the company you represent. Check the examples below for motivation:

  • Write a heavily-detailed summary

This section is effectively your sales pitch. Carefully crafted summaries can get you lots of leads. People will read your summary to find out if you are the person they’re looking for.

List out what you offer, what you’ve achieved in the past, and how they can reach out.

Go as deep as you can but stay relevant and do not sound boring. At the end of your summary, upload a few samples of your work to prove your expertise. Houston’s summary is an excellent example:

Here’s a concise summary of what should be included in the summary:

  • What does your company do?
  • And what services do you offer?
  • What campaigns or projects have you been a part of?
  • How can prospects contact you?
  • What are your special interests (shed some light on your personal side)?
  • Do you have some tangible achievements worth showing off?
  • Link to case studies/portfolio pieces that showcase your past work (We prefer to link to a meeting booking link and the website/case study)

Do ensure that you do not pitch stories, products, or people. But you can mention featured stories, product reviews, or testimonials.

Now, let’s move on to some other profile elements that you need to optimize.

  • Your profile URL

There is no need for your profile to include unnecessary numbers in them.

Linkedin gives you an option to edit your URL so that it just ends in either your name or that of your company. Another thing that you’ve got to keep in mind is that you use backlinks and SEO while formulating your URL.   Here are some examples of good-looking profile links:

https://www.linkedin.com/in/houstongolden/

If you click on your profile, you will see a section where you can tweak your URL :

  • Education and Experience details

Your experience section is yet another section on your LinkedIn profile that you can use to build trust and showcase expertise.

Make sure you mention only the institutions that have a logo. For those without one, you either need to add a logo or do away with the company/institution. People tend to subconsciously think that companies without logos aren’t good enough. Also, keep in mind that it shouldn’t have a salesy pitch.

LinkedIn also allows you to mention some of your top skills.

While it is okay to mention as many as possible, just provide a few that you would like to rank for (like growth hacking, lead generation, marketing etc; in Houston’s case)

You’ve just learned how to spruce up your LinkedIn profile to impress potential clients.

Now let’s take a look at one of the most important and noticeable elements on your profile – your cover image or background photo.

How to Optimize Your LinkedIn Background Photo

Like Facebook, Linkedin to gives you an option to have both a profile photo and a cover image.

It’s surprising how many people leave that space unused, and the ones that use it aren’t exploiting it fully.

The key is to project thought leadership and associate yourself with prominent brands that build trust.

You can use your background photo to show yourself in action. You could be delivering a speech or discussing something with a group of people. Some people use a group photo that they took with a celebrity or an influencer within their niches – a strategy we’ve used to build trust.

If you run a company, then you definitely have a staff that needs to be seen.

Upload a picture that shows all of you smiling while wearing branded T-shirts. Such an image shows your clients that you’re a team player and that there are adequate hands to handle work in your organization.

If you don’t have any of these, you can use Canva or Designbold.com to come up with impressive custom images that perhaps display your logo, mantra or the services you offer.

Here are some good examples of cover images for your inspiration:

Now let’s take a look at some killer Linkedin background photo examples and how they work with the overall profile to communicate a consistent brand message and portray thought leadership:

1. Houston Golden

Houston’s cover photo is super professional and contains all the elements of a superbly optimized profile image.

The BAMF team can be seen in the cover photo wearing branded Tshirts (We have a badass team 🙂 ). The tagline below his photo clearly states his position at BAMF, what he does, and his string of accomplishments. The summary further below contains his contact information and expounds further on our mission and the companies we’ve worked with.

2. Carla Johnson

Carla is a keynote speaker, author and storyteller. She uses a high-quality, professional profile picture that displays a warm, and inviting smile.

All her professional information can be seen in the tagline while the background shot shows a picture of her in action at a gathering – where she’s speaking – ties into what her offering is – she’s a keynote speaker. Also, Carla used the summary section to succinctly sum up how she can help various businesses utilize the power of storytelling to drive up sales.

3. Jason Keath

As a social media marketer, Jason obviously understands the importance of LinkedIn in gathering leads.

The profile photo gives a nice close-up view while the background one shows him delivering a speech at the Social Fresh conference. His tagline is pretty short (CEO, Social Fresh) but in the summary section, he comprehensively talks about all his services, contact information and his other social media handles.

4. Neil Patel

When you are famous like Neil, you probably would still get clients even if your LinkedIn is inadequately optimized.

However, he has a fine-tuned LinkedIn profile.

Neil’s LinkedIn background photo is extremely clear and taken on a plain background.

Notice how the profile image and over image work well with each other?

Neil starts to sell right from his background image. And the call to action “Want more traffic” stands out so well that you can’t miss it.

He goes ahead to list his main services in the very cover image! This chap really knows how to use LinkedIn’s prime real estate – the cover photo.

5. Andrea Jones

You gotta love Andrea’s profile. She’s got a complete Linkedin profile that is well optimized with a magnificent profile and cover photo. Notice how she boldly displays her services on her background photo?

In the summary section, she lists out all her services and backs them up with links to her previous achievements.

But that’s not all. There is something Andrea has included on her profile that others haven’t – customer testimonials. She literally copy-pasted several of them on her profile with client credentials.

This is a great way to boost the confidence of anyone reading your profile. You should look into this underutilized tactic.

12 LinkedIn Background Photo Examples: How to Craft Attention Grabbing LinkedIn Profiles

6. Marcus Sheridan

Thumbs up to whoever took Marcus’s cover image. It’s awesome because he was caught right in the middle of the action. And the smiles on his audience’s faces can tell you that this guy has a good sense of humour and that he’s providing value.

Rather than sell directly in the summary section through calls-to-action, Marcus takes a different turn by simply talking about his greatest achievements as recorded by top platforms like Forbes and Mashable.

You can adopt this approach if you have a glamorous track record and solid PR coverage.

7. Mari Smith

One of the core features of personal branding is to tell a story and Mari Smith does just that in her summary section.

While others stick to a reporting voice, Mari speaks directly to you as her audience. She narrates her journey on how she transformed herself from a shy child to becoming one of the best public speakers.

Apart from her spellbinding story, Mari’s profile photos seem to match colours in an interesting way.

She is wearing blue in both pictures, and surprisingly the background in the cover photo is also blue. And no – it’s no coincidence. The colour blue portrays trust and dependability.

And the consistency makes her profile stand out from the rest.

8. Goldie Chan

Goldie is a personal branding expert with a knack for social media, storytelling, and LinkedIn videos. Given her professionalism, you would expect her profile to serve as the finest example, and yes – it does.

Her LinkedIn background photo is a perfect example of minimalism. It’s just a photo of her edited image and her achievements as one of the LinkedIn top voices in 2018. She does highlight more of her accomplishments in the tagline and summary.

The best part about her profile is that for every experience she listed out she went ahead to mention her duties and appended evidence of her work.

9. Neal Schaffer

Neal’s profile is a good example of exhaustiveness.

He uses LinkedIn’s tagline and summary to explain to prospects what he does and why he could be their best pick.

His cover and profile photos already meet the recommended standards. He boldly outlines what he does in the background image – and it’s very noticeable.

10. Schneider Electric

Schneider

Schneider is a great example of a company that uses excellent background images.

What kind of background photo do you need to have on a company profile?

You can do it their way!

This brand was among the top ten companies on LinkedIn in 2017 for a reason.

First, they don’t use edited stock photos like most brands do because that’s being super unoriginal. Instead, they used a background photo with the word “Go Green” in it with a few individuals smiling because the world is becoming safe thanks to their reliable energy management services.

11. Nike

It’s easy to think Nike has a massive influence on LinkedIn because of their worldwide fame but that’s not it.

Their cover image is simple, succinct and clear – style, sports, and fashion. 

12. Bill Gates

I’m not sure if you’ve noticed, but Bill Gates’ profile is a perfect example of how an Influencer’s LinkedIn profile should look like.

His main focus at the moment is the Bill and Melinda Gates Foundation, one of the largest philanthropic and charitable organizations in the world. From scientific research to medicine and charitable work in third world countries, they’re into a lot of stuff.

How best to depict this than through a collage?

Phew – that was a lot – wasn’t it?

In the end, LinkedIn presents an unfair advantage if you’re targeting businesses. It’s the largest professional social network in the world, and the ROI for marketing on LinkedIn is several times higher than those on other networks.

Whether you represent yourself or a company, LinkedIn remains to be the best platform to use for personal branding.

With over 200 million active users, you can drive a plethora of leads.

However, for that to happen, you must breathe life into your profile so your potential clients don’t pick your competitors over you.

B2B Marketing: Generate Dozens of Leads Every Week Using These 3 Scalable Strategies

B2B Marketing: Generate Dozens of Leads Every Week Using These 3 Scalable Strategies

I know!!! Lead generation is a pain in the ass. And if you’re a startup, it’s the #1 factor that’ll affect your growth. B2B Marketing is easy, but not that much!

The problem isn’t lack of channels. There are tons of ways you can generate leads for your business.

The problem is ROI. And achieving traction fast.

This is why LinkedIn is the #1 channel you need to focus on if you’re in the B2B space.

LinkedIn is a beast when it comes to organic lead B2B generation.

Even with twice or thrice as many users, Twitter and Facebook don’t even come close to it.

Sit tight, buckle up and enjoy the ride as I show you how you can position yourself for massive success on LinkedIn.

Here is one thing all B2B companies can agree with- leads generation is the ultimate approach to breathing life into businesses. Leads can help you to scout for new prospects, increase your bottom line and meet most of your business goals. Therefore, if you aim to remain on top of the game or chill with the best in the nosebleeds, you have to improve your lead generation tactics.

B2B marketing strategies including lead generation can be quite slippery for both green and accomplished marketers. With search engines, social media platforms, and marketing tools upgrading their servers frequently, it’s so easy to be left behind.

Are you having a tough time harvesting adequate leads for your business? Worry not. I’m going to show you three scalable strategies that you can use to generate dozens of leads every week using targeted B2B outreach.

TABLE OF CONTENTS:
Three Extremely Scalable B2B Lead Generation Strategies
How to use LinkedIn Sales Navigator for lead prospecting
How to build your Facebook community
Building a relationship via Phantombuster
Why is Facebook ideal for B2B marketing?

Three Extremely Scalable B2B Lead Generation Strategies

Here are practical strategies you can use to take your B2B lead generation process to a whole new level:

  1. LinkedIn automated messaging sequences

Most of us marketers, growth hackers, and sales gurus know that cold emails are not as effective as they used to be a few years back. You can rewrite your subject line, pour your spirit in the email and add in a few free lead magnets but you will end up with measly open rates and replies.

Now, if your email marketing charm is not working anymore, it’s time you tap into social media. LinkedIn is a good source of B2B marketing and is a go-to resource for many marketers. Through profile visits, invites and messaging, you can engage many prospects and win some contracts for selling goods or services.

Marketing through LinkedIn can be tedious and costly if you choose to work with interns and sales reps. With automation tools cropping up every day, you can take your efforts to the next level by leveraging them.

If you are planning to send out mass messages to potential clients from LinkedIn, one tool you can rely on is Ulinc.co. Here are how steps on how to create a connector campaign:

  • Click on “messenger” to open a new messenger campaign
B2B Marketing BAMF Article
  • Name your campaign and draft your first and follow up messages. From there, you need to specify after how long Ulinc will send a follow-up message.
  • Visit “my network” to add recipients to your campaign. You can also use filters to narrow down your search.
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  • Once everything is set up, launch the campaign and wait for feedback. If someone replies to any of your messages, Ulinc will stop sending automated messages so you can provide appropriate responses. By the way, you can reply to messages from within this platform.

Like other social media platforms, Linkedin too disapproves the use of automation tools. For instance, it limits profile views to between 1000 and 1500 per day. To safeguard your account, Ulinc uses a smart automation system that sends out messages one at a time (up to a certain limit per day) to avoid raising any flags.

  1. Cold emailing outreach

We are back to cold emailing again. I did tell you this is a tactic that is slowly losing its efficacy and that’s a fact. But that does not mean it’s entirely useless. There are ways you can go about this and get a substantial number of open rates and replies.

I’m going to show you how you can use LinkedIn sales navigator to do advanced lead prospecting. I’ll take you a mile further by showing you how to email those prospects using Mailshake. Ready to for a spin? Cool!

How to use LinkedIn Sales Navigator for lead prospecting

LinkedIn membership is free, but the sales navigator is not. This is a premium feature with plenty of tools and filters to narrow your searches. You also get premium profile options that include larger headshots for background and cover images and recommendations on how to improve your profile.

Given all those premium features, you will be expected to part with a few dollars a month or several hundreds a year. Billing is done on either an individual or team basis. Now, let’s get started with the prospecting process.

Sales preferences

This is the first place to start. This section can be found in the settings section right in the middle of the page. Here, you need to narrow down your clients based on factors like geographical location, company, role, and company size.

The selected preferences will always pop up whenever you inspect a client’s profile, and LinkedIn will provide recommendations based on the set conditions.

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Every preferential section is editable. You can add or remove a region easily and click “done” to save your new data.

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Advanced Search

Sales Navigator’s Advanced Search is the most used tool for lead building. Simply open the Lead builder and scout for potential leads by typing their title (say growth hacker) or company (Apple). There are over ten filters that you can use to refine your results. Here are a couple of those filters:

  • keywords
  • company
  • industry
  • function
  • title
  • relationship
  • seniority level
  • company size
  • geography

The lead builder makes finding relevant clients easy peasy through Boolean functions. It doesn’t generalize; rather it helps you narrow down your results to whatever it is you need. For instance, if you are targeting senior individuals, the seniority Level filter can help you reach out to VPs, managers, partners, etc.

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If there is any filter you want to do away with, just hover your mouse and click the “X’ symbol next to it and it will be deleted.

Now, is everything looking good? Are you happy with all the filters in place? If you are, hit “search”, and the tool will look through LinkedIn and pull up relevant profiles. Out of your results, this tool adds extra details like the number of those who switched jobs in a previous couple of days, those who posted on LinkedIn and even those who share experiences with you.

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Your outcome is not permanent. You can still refine your search by adjusting the filters once again until you get satisfactory results. So what’s next once the results are in place? You can do the following:

  • save the lead within an account or save the entire search
  • connect
  • view profile
  • Send InMail
  • View similar results

If you choose to save someone as a lead, utilize the “Notes” and “Tags” section on the right to supplement more info about your lead. This helps to define more about your lead.

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From here, you can decide what to do with your leads-either send them a connection request or a message. Suppose you loved the way you configured your Sales Navigator search, you can save it and request for email notifications so you get informed when another matching lead pops up.

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There is one thing I have to point out because it saves time and that is the use of recommended results. When you save a lead, you can view similar results or people from the same company as your lead. The Navigator will go ahead to display the number of employees available and prompt you to check them out. That’s pretty time saving if you ask me.

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Cold emailing your leads

Now that you have collected enough leads, it’s time to download their contacts- particularly email- and send them automated emails. In this section, I will recommend you stick to Mailshake as it can help you market at scale.

You need to stick to the good old rules of emailing. Before sending one, think about how your client stands to benefit. I wouldn’t take kindly to an email that intends to seal the deal during the first contact. Capitalize on building a relationship first.

The best way to download leads data is via Linkedin Helper or the Sales Navigator. There are also many third-party platforms you can leverage for data scraping and exportation. However, I would remind you to stick to the tools you are familiar with for better precision.

Draft your email

It’s time to send an email to prospectives. You know what you want to tell them so put that down. If you don’t have time or are still green at sending cold mails, use Mailshake’s cold email templates. Warning- do not send a template as it is. Personalize it a bit so it suits your lead’s tone and style. So here are the steps to personalize it :

(1): click on the “+New campaign” to launch a new email campaign

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(2) : Drop, upload or type in the email addresses. Obviously, you can’t type in manually so we will go with dropping or uploading. The maximum number of addresses permitted is 5000.

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(3): paste your email in the draft section or write one if you have not done that.

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(4) : Edit your email’s subject by inserting relevant details that Mailshake is supposed to autofill from your CSV file.

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(5) : draft a follow-up message and indicate when Mailshake bot should send it.

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Once you have everything in the campaign, launch it right away or schedule to a later time.

Note: Do not send plenty of follow up messages. If someone did not reply to the first email, you could do a follow up two more times. If there is no reply forthcoming, send a new email with a different subject line (that perhaps proposes a new offer) and see what happens.

Let’s move on to another scalable B2B marketing tactic.

  1. Community Building
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Virtually every company has a Facebook page for their customers-where their customer base includes other B2B companies that have something valuable to offer. Apparently, so many company owners dismiss Facebook as an inviable sauce for B2B establishments. Well, if you belong to that bracket, it’s time to drop that mentality.

B2B Marketing BAMF Article

According to a report by CMI, Facebook is the third most favored platform for B2B marketing after LinkedIn and Twitter. But we both know you can’t go selling to every user on Facebook as that would be both ludicrous and insanely expensive. You need to find customers who are interested in your products or services and then invite them to like your company page.

How to build your Facebook community

Every brand needs a dedicated number of followers behind it. The more the number of social media followers, the more credible the company is perceived to be. Additionally, such a huge audience of fans means more sales.

However, owning a quality group isn’t a walk in the park- for real. It can take a very long time to get even a meager 500 followers. So what’s the best way forward? Cold emailing.

Unless your company is new, you must be having a list of email subscribers lying somewhere. If you don’t have, then perhaps you need to embark on a lead hunting spree. There are many tools for scraping data from Facebook. If you get hold of a good one, harvest as many relevant emails (those within your niche) as possible and store them in CSV formats.

I’m supposing you know about Mailshake now and how to use it. Just like we did before, you will start a new campaign targeting a defined group of Facebook users with a message to invite them to like your group. Do follow-ups to ensure your audience gets a chance to see your mail.

This is merely your first stages of building something big so there is no point in selling. If anything, you just need to tell your prospects how they stand to benefit by following your brand on social media (for instance quick resolving of issues, insider tips, etc.).

Also, when you send your day to day emails, add your Facebook page link to your email signature. This way anyone who wants to know more about your company can visit the link.

Building a relationship via Phantombuster

You’ve managed to invite people to like your brand’s page. It’s time to interact with them via their inboxes. Since you cannot do that manually, you need a tool like Phantombuster that can send out messages in bulk.

For this tool to work well, you need (to provide) the following:

  • your Facebook session cookies(xs and c-user)
  • the message you wish to send
  • a spreadsheet link with Facebook profiles
  • specification on the number of messages to be sent per launch

Step one: Open account– If you don’t have an account with Phantombuster then perhaps you need to open one first.

Step two: Install to Chrome/Firefox: make your work easier by integrating Phantombuster to your browser. It’s a two-click installation process.

Step three: Launch the API: it’s time to configure the tool by providing all the necessary details, i.e. your Facebook cookies, message, profile URL spreadsheet and sending conditions. The spreadsheet must be open (allow edit access).

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Step four: Repetition setup- Everything should be looking good at this step, and the API can go live. However, before the launch, you need to customize it so it works repetitively. For instance, you can condition it to send out three messages every ten minutes.

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Step five: Launch and enjoy!

Precautions

Phantombuster is an automation tool, and thus it works aggressively. If you set it to send many messages in short durations, Facebook will visit you with a reprimand for spamming users. Your messages will not be sent and in worst case scenarios your account could get blocked.

Once you give Phantombuster permission to send out messages, it would be working on your behalf. Since its servers are propped in the West Coast of the US, Facebook might consider its logins as “unusual activity” if you don’t come from that location. So they might temporarily block your account.

You will be required to confirm that you made the login attempts before the suspension is lifted. To be on the safe side, trying using proxies that are near you.

Once this Facebook message sender starts working, some people will respond. You need to be available to guide and interact with them. Drop valuable insights, share freebies and any other offers that will make a top choice in your niche. You need to do this with your growing group as well.

Once you have done all that, it’s time to start reaching out for leads and sales.

Why is Facebook ideal for B2B marketing?

  • It’s a cheaper marketing strategy

If you are just getting started and your bank account doesn’t permit you to market aggressively on all the major social media platforms, Facebook is where you should start. Simply create a company page, invite people to like it through friends, relatives, previous customers, and any other affordable method.

Once you have built a satisfactory number of followers, publish posts and run ads to a point where your budget allows.

  • More channels for customer support

Some customers believe that feedback is faster via Facebook than email. Therefore, with a company page, you can handle queries from your customers and improve satisfaction levels.

  • Sends more traffic to your website

Traffic can be so hard to come by. However, when you have a company page, Facebook gives you an option to provide a link to your website. This will redirect prospective buyers to your site to check out the latest offers. And that’s how you get free traffic.

  • Increased interactions

Do you know why musicians, actors, actresses, and other entertainers have a massive following of passionate fans? Because they know how to foster meaningful interactions. I can hear you say “but they are rock stars.” Sure, they are, but Starbucks, Coca-Cola, Oreo, Red Bull and many other companies are not rock stars, but they have millions of Facebook fans.

Your company can have a massive following too if you post frequently and prompt your fans to share their thoughts about your products/services. Regular engagement will help you build an army of loyal customers. Make sure to have contact details on the page so you can be reached in case of anything.

The Bottom Line

Gone are the days when you were expected to attend face to face meetings to strike deals with new clients. With the internet stretching to all corners of the world, you can market your business to individuals beyond your geographical borders.

Thanks to the growth of social media platforms, social selling is now a reality. Facebook, Twitter and Linkedin are some of the top options you can use for B2B marketing. But due to millions and billions of fans, it can be tiresome and costly to reach out to all the potential leads.

However, as you already know, automation tools are all the rage now. Marketers, growth hackers and sales individuals can now automate some of the smaller (but burdensome) marketing duties and go about their activities. But there is a catch; despite the efficiency of these tools, your account can easily be banned for “spamming” users.

So here is the golden advice- if you choose to work with automation tools, make sure to send out messages, requests and other solicitations with moderation. Put it simply, let it appear as if there is a human behind the process and not a bot or a machine. Lastly, strive to build relationships before selling. Show prospectives that you care about them and your marketing strategies will work like a charm. Peace out!