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Unicorn snot

Unicorn Snot

Unicorn Snot is a beauty company known for selling the world’s best glitter. They have been featured in
many notable magazines including Teen Vogue, Allure, Refinery 21 and Bustle.

Chatbots

Acquisition

Execution

  • Use Facebook ads to drive engagement and subscribers
  • Use website widgets to maximize the  number of subscribers we get

Results

  • 77% conversion rate from facebook
    comments to Messenger
  • The website slide-in converted at 12%
  •  Acquired new subscribers for $0.16 each
  •  Drove an additional 10,000 likes to their Facebook page

 

Execution

  • Introduce a character in the chatbot
  •  Create custom GIFs and branded images to make this chatbot unique
  • Develop a personality for the chatbot to keep subscribers engaged

Results

  • 77% overall engagement rate throughout the sequence

 

Engagement

Conversion

Execution

  • SSend Weekly regular broadcasts, promotions and follow-ups 
  •  Drive people to the website for purchases

Results

  • 99.25% open rate on broadcasts and promotions
  •  62.25% click-through rate on broadcasts and promotions
  •  6% e-commerce conversion for users coming from Messenger

 

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