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Crowdfunding

Bear Squeeze

Bear Squeeze

Bear Squeeze is the world’s healthiest KETO meal shake that have raised over $190,000+ on Indiegogo.

We broke the record for the highest amount of money raised on the first day ($65,000+ with 250 backers) of an Indiegogo food campaign.

They hired BAMF Media to do PR Hacking from pr-launch to post-launch with the goal of increasing interviews, articles written and overall media buzz.

Bear Squeeze raised more than $195,725 in 30 days, beating our initial goal
of $25,000 raised. #1 Fastest Funded Food Launch on Indiegogo

 

 

Bear Squeeze Instagram Results

 

TOTAL NEW INSTAGRAM FOLLOWERS

%

INCREASE IN POST ENGAGEMENTS (COMMENTS & LIKES)

TOTAL MONTHS TO GROW

Through quality content, engagement groups and targeted
following and unfollowing, BAMF was able to steadily increase the
exposure and thus number of likes of Bear Squeeze

 

  • Organic Instagram Growth
  •  Bear Squeeze: 0 → 40.4k followers in 4 months
  •  Zero automation
  • Quality Content, Regramming
  •  Engagement Pods $1,641.83

 

Challenge:

Bear Squeeze struggled to grow their Instagram account over
400 likes, even though they had been consistently posting
for over 2 years

In November 2017, Bear Squeeze started working with BAMF
and was able to immediately increase their number of likes
from 96 to 1,805 within days.

Bear Squeeze PR Results

SUCCESSFUL TOP PR PLACEMENTS

AVERAGE MONTHLY VISITORS PER PRESS

TOTAL OPPORTUNITIES & RELATIONSHIPS BUILT

Bear Squeeze Top Placements

 

 

 

 

By The Numbers

 

  • Target: Book 35 intro calls/interviews with top publications per month.
  • Actual: Booked 81 Calls/Interviews per
    month (on average) over 3 months.

 

How We Do It

 

  • Sent more than 3,000 personalized cold emails with 59% Open Rates, 17.72% Reply Rates, 0.01% Bounce Rates.
  • A/B Tested Lead Sources, Subject Lines, Email Content, and Sender Personas for most ideal press.
  •  Implemented personalized email statements process and scalable team of writers.

 

Social Media Advertising

 

Creatives

Top Performing Creative and copy Variations

Email Marketing

 

Email

Overview

Email Examples

 

Chatbots

 

Acquisition

Execution

  • Run a giveaway campaign for the product
  • Install a website slide-in to acquire subscribers from their site
  • Use Messenger forms to collect emails inside Messenger
  •  Use Messenger share buttons to create a viral loop inside Messenger

Results

  • 5% of total funds raised directly from chatbot
  • Scaled from 400 to 7,528 subscribers in 1.5 weeks.
  • 0.5% unsubscribe rate
  • 60% conversion rate from Messenger to email

 

Execution

  • Introduce a character in Messenger
  • Personalize our messaging with GIFs and emojis to fit our target demographic

Results

  • 90% overall engagement rate
  • 46% overall click-through rate

 

Engagement

Conversion

Execution

  • Send Weekly regular broadcasts, promotions and follow-ups
  • Drive people to the Indiegogo campaign for purchases

Results

  • 99.25% open rate on broadcasts and promotions
  • 62.25% click-through rate on broadcasts and promotions
  • Messenger contributed to 13% of the backers for the Indiegogo
    campaign

 

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