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11 LinkedIn Summary Examples: How to Create High Converting LinkedIn Profile Pages

11 LinkedIn Summary Examples: How to Create High Converting LinkedIn Profile Pages

When you are new to LinkedIn or have been engaging on the platform for a while without results, it’s easy to think the platform is not a good fit for marketing your business.

But let’s stop and think for a while.

Your LinkedIn profile is your identity on LinkedIn. If you need leads, job offers or partnerships, you need to have a stellar profile that clearly communicates who you are and what you offer.

What you probably haven’t realized up until today is that your profile may not be optimized for conversions.

During the typical LinkedIn sign up process, users spend less than an hour filling up all the necessary information. Just the required stuff.

But typical LinkedIn profiles don’t portray expertise. They don’t build trust. And a staggering majority of them aren’t optimized for conversions.

Today, we’re going to show you how to optimize your LinkedIn profile for conversions, and we’re going to focus on the ‘sales pitch’- the summary section that’s vital to get leads to reach out to you.

But let’s first take a look at how to optimize the elements on your profile- one by one:

TABLE OF CONTENTS:
1. Use professional images
2. Have an authentic and intriguing tagline
3. Create content that connects with your target audience
4. Include keywords and media
5. Proofread
6. Have a killer summary
7. 15 LinkedIn Summary Examples to Inspire You

1) Use professional images

LinkedIn is a professional platform where prospects look for people to hire or team up with. It’s not Instagram, Facebook or Snapchat where we see all kinds of crazily filtered images.

A lead will first judge you by your profile photo before anything else.

We went into this in epic detail in our guide on LinkedIn background photos.

Typically, you need a professional headshot for your LinkedIn profile image. If this is costly, use a good quality camera to take a beautiful picture that shows exactly how you look like.

Here are a few more things you need to take care of in your photo:

  • Wear a smile. It looks good 🙂
  • Your face should be clearly visible. Don’t be the guy that uploads a photo from his mountain trek with the face hidden in a hoodie
  • Choose a less distracting background-a plain or white background will do just fine. Use Clipping Magic to remove backgrounds.
  • Wear what you usually put on to work
  • Use the Snappr Photo Analyzer to analyze your photo. They give you a ton of suggestions on image contrast and crop positioning. They’ll even analyze your smile 🙂

2) Have an authentic and intriguing tagline

The tagline is that short phrase that appears right below your profile image. You need to be able to sound authentic and interesting at the same time.

The way you express yourself in your tagline can tell visitors if you are passionate about your work or not. Hard facts are boring.

Consider these tagline examples:

Sam one:  I’m a technical recruiter with six years of practice. I can help you land opportunities.

Sam two: Technical Recruiter | I help people land their dream opportunities

Now, who would you go for?

Personally I’d go for the second Sam. The first Sam comes off as if he is reading from a script we’ve read before. The second one sounds authentic and like he knows what he’s doing.

3) Create content that connects with your target audience

We’ve driven hundreds of millions of views of LinkedIn content.

It’s the one piece that most marketers and salespeople who try to drive leads on LinkedIn miss- LinkedIn content marketing has a killer ROI. It can get you more attention and leads that most other channels.

Write in an appealing way

This is a mistake many people including high-end marketers, designers and growth hackers tend to forget. Lose the jargon. Empty words and buzzwords don’t make you the best. If anything, they make you just as familiar and predictable as the rest.

The one type of content that working out really well for us and for our clients are personal stories.

Take a look at this one:

The reason why these type of posts work so well is simple- they connect with the audience better. The honesty shows through.

And being vulnerable is not a bad thing, even on a professional network like LinkedIn- it shows your human side.

Also, notice how we space them? It’s a copywriting tactic to build momentum as users read through the post, and this style of writing also makes it super easy to read it on LinkedIn.

4) Include keywords and media

Users actually do use LinkedIn search.

You need to use appropriate keywords that showcase your top skills. For Houston’s profile, the keywords would include content marketer, growth hacker, lead generation, growth hacking agency etc. These phrases will help you gain more exposure in LinkedIn search.

Uploading your media can set you apart from the rest on LinkedIn. So if you have recent videos, articles, eBooks or podcasts, link to them or upload them to your summary section- LinkedIn allows clickable files and links here.

5) Proofread

I know.

This one sounds silly.

But we work with clients and help optimize profiles on a daily basis. You wouldn’t believe the number of silly typos on profile pages. It happens a lot more often than you may think.

Always read through your work and rewrite what needs to be rewritten and fix typos. Silly mistakes can cost you the deal of a lifetime. It always helps to have a second opinion- have a friend read through your profile for you.

And now let’s get to the crux of this guide:

6) Have a killer summary

The LinkedIn summary is a piece of prime land you can’t afford to waste.

You have approximately 2000 characters to tell your future clients who you are, what you do, what you have done, how you can help them, and why you are the best choice.

More importantly, your summary needs to be powerful enough to intrigue visitors while still projecting your personal brand. To save you some time, here is a checklist of all the information that must be present in your LinkedIn summary.

Checklist

  • The company/industry you are currently working with/in
  • Your past workplaces/positions and your achievements
  • Skillsets and service offerrings
  • Education (Imperative if you’re looking to land a job)
  • Contact details
  • Call to action

Unlike a traditional resume where employers expect you to keep personal matters to yourself, the LinkedIn summary section gives you a chance to inject your personality into your resume. You can talk about your hobby, tell a story, or drop a few funny lines.

After you’ve laid down everything, be clear on what you want your readers to do. By that, I mean using a call to action. Ask them to reach out to you for a deal, a free eBook, advice or even a cup of coffee via your contact details.

Notice how Houston’s summary incorporates all of the above elements?

He starts with his contact details, and goes to to detail what we do at BAMF Media, clients we’ve worked with, our extensive list of growth hacking services, and our community.

He then sheds some light on his personal side to add some flair.

We then end it off with links to his call scheduling page and the BAMF website.

Simple. Clear. And effective.

Now let’s take a look at some of the best LinkedIn summaries we’ve come across and crafted for our clients:

15 LinkedIn Summary Examples to Inspire You

  1. Ben Lee

Ben’s summary is a stellar example of how storytelling can be used to establish trust and thought leadership.

In a few short lines, we’re able to clearly convey Ben’s expertise in building businesses, and his service offering- building great digital products that succeed.

With the list of achievements and press coverage he received, we also establish Ben as a major player in the space, and someone worth connecting with.

Of course, it pays to be as exhaustive as possible, but it’s better if you can say a lot in a few words. Most people don’t want to read lengthy descriptions.

He also lists out his significant achievements in the tagline just to provide a glimpse of what he is capable of.

A true inspiration, that is why he is the first on my list!

2. Sabir Semerkant

Sabir is a zealous e-commerce growth hacker with vast array of skills under his belt. His background image may not be that optimized (at least according to me), but he got the rest right.

His tagline is really gripping, and you can see from the screenshot above how he uses stellar copy in his summary to grab visitor attention.

Rather than just mention his service offering, which is helping ecommerce businesses grow, he cites real examples of growth he achieved for his clients. This is an excellent way to appeal to clients who have very little faith.

When you have so many special skills that you wish to be known or considered for, the tagline may be limiting. You could list them out in the summary section as Sabir does. This way, you won’t miss out on some opportunities, and at the same time optimize your profile for search.H

3. Jenny Foss

We are going to learn one crucial thing from Jenny Foss-using a personable tone.

If you look at Jenny’s summary, you’ll notice that her summary is short and clean-clearly communicating what she does, with a touch of humour here and there.

Rather than narrate her entire professional life, she briefly talks about the essential things and finishes up with her contact details.

It’s important to avoid boring details and keep your summary short. People have short attention spans. They click, scroll and move on. So it’s good to get your point across as quickly as possible.

4. Melissa Williams

There are two things I love about Melissa’s summary- clarity and simplicity.

Often, you don’t need to drop big name clients you’ve worked with or achievements you’ve bagged. All you need to do is clearly communicate what you offer, who you typically work with, and how your services are helpful.

She also remains authentic in her summary by using the first person rather than third.

5. Robbie Abed

You know you are a skilled marketer when people can’t resist to read your stories and publications. Robbie Knows the importance of a good first impression, and that is why his summary rocks.

He keeps things interesting by narrating his professional life in a way that weaves together facts, stories, and anecdotes. He has also managed to exclude overused LinkedIn buzzwords- something that plagues a lot of summaries.

6. Jonah Silberg

Jonah’s profile is one of the unusual types. Like I mentioned before, people have the attention span of a goldfish and it’s ideal that you feed them interesting bites about yourself that they’re likely to remember.

This chap’s summary ends in the second line. Super crazy, don’t you think?

But you can’t sell yourself well in two sentences, and Jonah knows that.

That’s why he went further to finish his summary in a 37-second video. Pretty amazing if you’d ask me. Additionally, this is a subtle way to showcase his video skills, which is his service offering.

Jonah sprinkled some fun facts in his summary- ‘Kosher caterer’, ‘son of a beverage distributor’ etc, and in the video he actually shows us the pic of his father and someone else who resembles his dad.

Just to remind you, the point here is to remember to have fun while writing your summary, and get your profile visitors to remember you.

7. Muhammad Niaz

Muhammad understands how vital storytelling can be in moving a brand’s influence to the next level.

He starts his summary by telling us a little about his experience of climbing Mt Everest. Literally. And towards the end of the first paragraph, he drops the essence of the story-perseverance.

He says he doesn’t believe in quitting and will always push through the hardest conditions to deliver what’s required. This technique of integrating your life story into your summary can separate you from a pool of many commoners.

Don’t go overboard though, as people might mistake your pitch for bragging.

If you still need to understand more about how the story technique works, check out Brian Massey’s profile.

8. Micah Day

When you are writing a LinkedIn summary, you need to give a 360 degree view of yourself, your role and your company. There is power in being as comprehensive as possible (just as long as you can keep readers hooked).

Micah does that excellently.

She mentions her role, what it entails, and why it matters.

She doesn’t just mention her position- she passionately describes it and gives reasons why she is proud of what she does.

You see- when you brag a little about your abilities and exude passion, people naturally feel attracted, and since Micah is into hiring, I bet that the summary is driving her applications.

9. Jeff Molander

Jeff knows he is on LinkedIn to sell himself and his company.

Right off the bat, he starts to tell his readers that he knows the sales tactics that are working currently. Without wasting more space, he drops some of the services he sells and backs them up with his previous work experience.

At the end of his summary, Jeff doesn’t leave anything to chance; rather he goes ahead to invite his readers to contact him via the contact details on the page.

Jeff’s summary is a great example of a clearly communicated service offering leading to a clear and compelling CTA.

10. Ryan Holmes

Ryan is the founder of Hootsuite- a social media management platform. He also happens to be a top influencer on both LinkedIn and Facebook.

Can’t help but say it- I love the cover image.

He clearly communicates what he does through his ventures- his company, his investment firm, and his books, and shows that he’s a value-driven entrepreneur- someone worth following.

11. Maurice Piggue


For the job seekers ou there, Maurice’s profile is a shining example.

Maurice has done an excellent job of making his summary as exhaustive as possible while keeping it neat (I would have liked more spacing though).

When you’re looking for a job, you need to detail what you’re good at and what you’ve been good at something that Maurice has done very well.

Listen; you can be an acclaimed scriptwriter, a keen blogger or a top-end graphic designer but without showing off your recent publications or designs, you won’t stand a chance.

Prospective employers will want to peruse through your samples or past work experiences before initiating a conversation or presenting an offer. So it’s imperative that you clearly detail them.

The Bottom line

Attractive LinkedIn summaries and well optimized profiles are a requisite if you’re looking to drive leads or connections on LinkedIn.

You need to make a great first impression and make prospects prefer you over millions of other experts on LinkedIn.

If your Linkedin profile lacks luster or hasn’t captured any leads, you need to a complete makeover. We’ve provided you with valuable insights on what you need to do and have covered some LinkedIn summary examples that we love, so that you can emulate them.

As I wrap up the curtains, here is a little reminder:

Strive to make your summary irresistible to leads or recruiters or whoever you’re targeting.

And that’s not hard.

You just need to be authentic, exude passion about your abilities, tell your story, list out your accomplishments, use calls-to-action and use professional images.

Conquering LinkedIn isn’t difficult and optimizing your LinkedIn profile is the first step.

Toodles!

Learn To Craft Attention Grabbing LinkedIn Profiles (With Examples)

Learn To Craft Attention Grabbing LinkedIn Profiles (With Examples)

It’s in the best interest of any brand to be seen by a large number of people.

The best way to get noticed online is through social media platforms such as Facebook, Twitter, and LinkedIn. The latter is ideal in exposing one’s brand to like-minded game players.

Why LinkedIn when Facebook and Instagram have a massive number of users? Because it’s the biggest social media platform that fosters business interactions.

Through LinkedIn, you can take your brand to a whole new level by showing potential clients and investors who you really are and what you sell.

So before you drop the question of whether LinkedIn lead generation is worth it or not, let’s take a look through some stats.

LinkedIn has over 575 million users, and more than 260 million of them are MAUs (or monthly active users).

Now, imagine what you can achieve by tapping into just a few million of those active users – massive business traction, leads, partnerships – you name it.

TABLE OF CONTENTS:
An Overview of LinkedIn Lead Generation

How To Create A Supercharged LinkedIn profile
How to Optimize Your LinkedIn Background Photo

An Overview of LinkedIn Lead Generation

Unlike Facebook, Twitter, and Instagram, LinkedIn gives you plenty of room to express yourself.

This means the profile section is your sales page, and this is where you get to tell your visitors who you are, what you sell, and why they should consider you over other competitors.

And here’s something you don’t know:

Even though setting up a LinkedIn profile is so straightforward, many people shoot themselves in the foot by rushing through the process.

You need to have a high-quality LinkedIn background photo and profile image, a well-optimized tagline, and a kickass summary that tells your story in an inspiring way.

These are the elements that anyone who lands on your profile notices in the first few seconds.

You are your brand, and therefore your profile must reflect well on your business.

Now, when a prospect visits your profile, they will use the information you have provided to discern whether you or your company could be beneficial to their endeavours.

If your profile doesn’t feed them with sufficient info, they will look elsewhere, and you or your decision maker will have lost a valuable lead.

Now that you understand the importance of personal branding on LinkedIn, and before we take a look at some killer background photo examples, let’s dig in further and look at how you can create a killer LinkedIn profile.

How To Create A Supercharged LinkedIn profile

To be the best, you first have to learn from the best.

In this section, you’ll learn how to create an impressive profile, and we’ll use Houston’s (our head of everything) profile as an example.

  • Have a professional profile picture

We’ve said it a hundred times before and will say it again: if you don’t have an attractive profile image, all that brand building on LinkedIn won’t amount to much.

Ideally, smile to look friendly and approachable. Do not be nerdy or creative about this. If you have branded t-shirts that represent your company, take the picture with them.

Here are some good examples of professional headshots:

Let’s take a look at Houston’s profile image:

Notice how we’ve used all the elements we talked about?

Looks approachable, cute (that’s Milo by the way) and branded with the BAMF Tshirt.

SInce the profile image is one of the first elements that prospects notice on your profile, let’s take a look at how we can edit your profile image to be the best:

Let’s take a real LinkedIn profile for example:

  1. Analyse your photo using Snappr:

Snappr uses image recognition and machine learning technologies, to determine how well your photo will perform.

Let’s analyse Curtis’s profile image using Snappr:

Snappr rates the photo at 72, and gives us a bunch of suggestions on how to better optimize the face in the image:

Then they give us a bunch of suggestions on optimizing the overall composition, and how to make the image look better by zooming, and position the crop better:

They also give you ideas on other elements like brightness, contrast, sharpness, saturation and color gradient.

  1. Remove unwanted backgrounds using Clipping Magic:

Often having backgrounds can make your face looks less pronounced in profile images.

Clipping Magic is a super simple tool that allows you to remove backgrounds from images. And it works like a charm:

  • Optimize your tagline/bio

The tagline is a string of words that show up right below your name.

When you send someone a connection request, this is the first thing they notice, and it will decide whether your request will be accepted or rejected.

A catchy tagline easily piques the interest of anyone.

This means you’ll have higher acceptance rates. You need to put some thought into this.

What should I put in my Linkedin bio?

Your title (CEO, Author, Founder, etc.), what you do (growth hacker, marketer, recruiter or consultant) and any tangible achievement. You could also talk about  paid placements, but not too much.

The bio section receives a lot of exposure, and that is why you need to come straight about what you do, your achievements and the company you represent. Check the examples below for motivation:

  • Write a heavily-detailed summary

This section is effectively your sales pitch. Carefully crafted summaries can get you lots of leads. People will read your summary to find out if you are the person they’re looking for.

List out what you offer, what you’ve achieved in the past, and how they can reach out.

Go as deep as you can but stay relevant and do not sound boring. At the end of your summary, upload a few samples of your work to prove your expertise. Houston’s summary is an excellent example:

Here’s a concise summary of what should be included in the summary:

  • What does your company do?
  • And what services do you offer?
  • What campaigns or projects have you been a part of?
  • How can prospects contact you?
  • What are your special interests (shed some light on your personal side)?
  • Do you have some tangible achievements worth showing off?
  • Link to case studies/portfolio pieces that showcase your past work (We prefer to link to a meeting booking link and the website/case study)

Do ensure that you do not pitch stories, products, or people. But you can mention featured stories, product reviews, or testimonials.

Now, let’s move on to some other profile elements that you need to optimize.

  • Your profile URL

There is no need for your profile to include unnecessary numbers in them.

Linkedin gives you an option to edit your URL so that it just ends in either your name or that of your company. Another thing that you’ve got to keep in mind is that you use backlinks and SEO while formulating your URL.   Here are some examples of good-looking profile links:

https://www.linkedin.com/in/houstongolden/

If you click on your profile, you will see a section where you can tweak your URL :

  • Education and Experience details

Your experience section is yet another section on your LinkedIn profile that you can use to build trust and showcase expertise.

Make sure you mention only the institutions that have a logo. For those without one, you either need to add a logo or do away with the company/institution. People tend to subconsciously think that companies without logos aren’t good enough. Also, keep in mind that it shouldn’t have a salesy pitch.

LinkedIn also allows you to mention some of your top skills.

While it is okay to mention as many as possible, just provide a few that you would like to rank for (like growth hacking, lead generation, marketing etc; in Houston’s case)

You’ve just learned how to spruce up your LinkedIn profile to impress potential clients.

Now let’s take a look at one of the most important and noticeable elements on your profile – your cover image or background photo.

How to Optimize Your LinkedIn Background Photo

Like Facebook, Linkedin to gives you an option to have both a profile photo and a cover image.

It’s surprising how many people leave that space unused, and the ones that use it aren’t exploiting it fully.

The key is to project thought leadership and associate yourself with prominent brands that build trust.

You can use your background photo to show yourself in action. You could be delivering a speech or discussing something with a group of people. Some people use a group photo that they took with a celebrity or an influencer within their niches – a strategy we’ve used to build trust.

If you run a company, then you definitely have a staff that needs to be seen.

Upload a picture that shows all of you smiling while wearing branded T-shirts. Such an image shows your clients that you’re a team player and that there are adequate hands to handle work in your organization.

If you don’t have any of these, you can use Canva or Designbold.com to come up with impressive custom images that perhaps display your logo, mantra or the services you offer.

Here are some good examples of cover images for your inspiration:

Now let’s take a look at some killer Linkedin background photo examples and how they work with the overall profile to communicate a consistent brand message and portray thought leadership:

1. Houston Golden

Houston’s cover photo is super professional and contains all the elements of a superbly optimized profile image.

The BAMF team can be seen in the cover photo wearing branded Tshirts (We have a badass team 🙂 ). The tagline below his photo clearly states his position at BAMF, what he does, and his string of accomplishments. The summary further below contains his contact information and expounds further on our mission and the companies we’ve worked with.

2. Carla Johnson

Carla is a keynote speaker, author and storyteller. She uses a high-quality, professional profile picture that displays a warm, and inviting smile.

All her professional information can be seen in the tagline while the background shot shows a picture of her in action at a gathering – where she’s speaking – ties into what her offering is – she’s a keynote speaker. Also, Carla used the summary section to succinctly sum up how she can help various businesses utilize the power of storytelling to drive up sales.

3. Jason Keath

As a social media marketer, Jason obviously understands the importance of LinkedIn in gathering leads.

The profile photo gives a nice close-up view while the background one shows him delivering a speech at the Social Fresh conference. His tagline is pretty short (CEO, Social Fresh) but in the summary section, he comprehensively talks about all his services, contact information and his other social media handles.

4. Neil Patel

When you are famous like Neil, you probably would still get clients even if your LinkedIn is inadequately optimized.

However, he has a fine-tuned LinkedIn profile.

Neil’s LinkedIn background photo is extremely clear and taken on a plain background.

Notice how the profile image and over image work well with each other?

Neil starts to sell right from his background image. And the call to action “Want more traffic” stands out so well that you can’t miss it.

He goes ahead to list his main services in the very cover image! This chap really knows how to use LinkedIn’s prime real estate – the cover photo.

5. Andrea Jones

You gotta love Andrea’s profile. She’s got a complete Linkedin profile that is well optimized with a magnificent profile and cover photo. Notice how she boldly displays her services on her background photo?

In the summary section, she lists out all her services and backs them up with links to her previous achievements.

But that’s not all. There is something Andrea has included on her profile that others haven’t – customer testimonials. She literally copy-pasted several of them on her profile with client credentials.

This is a great way to boost the confidence of anyone reading your profile. You should look into this underutilized tactic.

12 LinkedIn Background Photo Examples: How to Craft Attention Grabbing LinkedIn Profiles

6. Marcus Sheridan

Thumbs up to whoever took Marcus’s cover image. It’s awesome because he was caught right in the middle of the action. And the smiles on his audience’s faces can tell you that this guy has a good sense of humour and that he’s providing value.

Rather than sell directly in the summary section through calls-to-action, Marcus takes a different turn by simply talking about his greatest achievements as recorded by top platforms like Forbes and Mashable.

You can adopt this approach if you have a glamorous track record and solid PR coverage.

7. Mari Smith

One of the core features of personal branding is to tell a story and Mari Smith does just that in her summary section.

While others stick to a reporting voice, Mari speaks directly to you as her audience. She narrates her journey on how she transformed herself from a shy child to becoming one of the best public speakers.

Apart from her spellbinding story, Mari’s profile photos seem to match colours in an interesting way.

She is wearing blue in both pictures, and surprisingly the background in the cover photo is also blue. And no – it’s no coincidence. The colour blue portrays trust and dependability.

And the consistency makes her profile stand out from the rest.

8. Goldie Chan

Goldie is a personal branding expert with a knack for social media, storytelling, and LinkedIn videos. Given her professionalism, you would expect her profile to serve as the finest example, and yes – it does.

Her LinkedIn background photo is a perfect example of minimalism. It’s just a photo of her edited image and her achievements as one of the LinkedIn top voices in 2018. She does highlight more of her accomplishments in the tagline and summary.

The best part about her profile is that for every experience she listed out she went ahead to mention her duties and appended evidence of her work.

9. Neal Schaffer

Neal’s profile is a good example of exhaustiveness.

He uses LinkedIn’s tagline and summary to explain to prospects what he does and why he could be their best pick.

His cover and profile photos already meet the recommended standards. He boldly outlines what he does in the background image – and it’s very noticeable.

10. Schneider Electric

Schneider

Schneider is a great example of a company that uses excellent background images.

What kind of background photo do you need to have on a company profile?

You can do it their way!

This brand was among the top ten companies on LinkedIn in 2017 for a reason.

First, they don’t use edited stock photos like most brands do because that’s being super unoriginal. Instead, they used a background photo with the word “Go Green” in it with a few individuals smiling because the world is becoming safe thanks to their reliable energy management services.

11. Nike

It’s easy to think Nike has a massive influence on LinkedIn because of their worldwide fame but that’s not it.

Their cover image is simple, succinct and clear – style, sports, and fashion. 

12. Bill Gates

I’m not sure if you’ve noticed, but Bill Gates’ profile is a perfect example of how an Influencer’s LinkedIn profile should look like.

His main focus at the moment is the Bill and Melinda Gates Foundation, one of the largest philanthropic and charitable organizations in the world. From scientific research to medicine and charitable work in third world countries, they’re into a lot of stuff.

How best to depict this than through a collage?

Phew – that was a lot – wasn’t it?

In the end, LinkedIn presents an unfair advantage if you’re targeting businesses. It’s the largest professional social network in the world, and the ROI for marketing on LinkedIn is several times higher than those on other networks.

Whether you represent yourself or a company, LinkedIn remains to be the best platform to use for personal branding.

With over 200 million active users, you can drive a plethora of leads.

However, for that to happen, you must breathe life into your profile so your potential clients don’t pick your competitors over you.

How to post Foolproof Facebook Ads?

How to post Foolproof Facebook Ads?

Want to learn how to post Foolproof Facebook Ads? Let us have a look at it. Get social validation 100% of the time before you launch a full-blown ad campaign.

You’ll be creating a custom Facebook audience that targets your friends… because real friends will support your business even if they’re not a customer. Once there are enough likes and comments from your friends, we’ll change the audience settings to reach your target customer. Here’s how:

Step #1: Find your friends

Download a copy of your Facebook data export in your Facebook settings.

How to post Foolproof Facebook Ads bamf post

Uncheck all boxes, and then select “Friends”.

Make sure the format is set to “JSON” before you download your data. It will take a moment to load, but once it does, you’ll get a Facebook notification. It will ask for your password before exporting the file for security purposes.

How to post Foolproof Facebook Ads bamf post

Step #2: Sorting data

Open your data export once it loads. Download the “friends_added.json” file to your computer, then upload to the JSON to CSV converter. Download as a CSV once processed.

Upload the CSV to a new Google spreadsheet (File > Import > Upload). Delete all Columns except for Column A (titled “names”) and freeze the first row (View > Freeze > 1 Row).

How to post Foolproof Facebook Ads bamf post

Step #3: Finding Facebook URLs

Run your Google sheet through PhantomBuster’s Facebook Profile URL Finder. When configuring the tool, make sure you allow editors on your Google spreadsheet.

How to post Foolproof Facebook Ads bamf post

Download your results and upload the CSV to a new Google sheet in your workbook. Label this new worksheet “Facebook URL”.

How to post Foolproof Facebook Ads bamf post

Step #4: Turning URLs into Facebook IDs

Duplicate the “Facebook URL” sheet and rename it to “Facebook ID”. Make sure the “Facebook ID” sheet is listed first in the workbook and run it through PhantomBuster’s Facebook ID Finder. Download your results and upload the CSV to a new Google sheet in your workbook. Label this new worksheet “Facebook URL”.

Step #5: Create your custom Facebook audience

Create a custom Face.

This is it!!!

Surprise!!! I love giving surprises and I am in the mood to surprise you right now. So here is an add-on to the post. Hush Hush….

A Simple Trick to Increase Attendance

I was facing some issues with attendance. Let me share the complete story. Two weeks ago, I RSVP’d to an interesting event that I saw on my news feed. After a few hours, I got a personal message from Michael Kilcoyne, the host of the event.

The message was just a video of him personally thanking me for RSVP’ing and encouraging me to invite tons of friends.

He filmed it on his iPhone while walking down the street. It took him 15 seconds to film and send it to me.

I’ve never received a message like this before! Especially, from someone I’ve never met in person.

But I immediately was psyched that Michael went out of his way to reach out personally.

I was also impressed that he put this much effort and care into his event.

Now I know at least one person who will be at the event and have a personal connection to the host.

Easy conversation starter.

So today I started doing the same thing with people who were engaging with my startup’s blog posts.

I messaged them each a 15-second video. I thanked them for engaging with our content and offering a personal coupon code to check out our product.

90% of the people that I reached out to, responded within a few hours. They thanked me for the kind offer, and not only joined our newsletter, but also signed up for the free trial.

People love a personal connection to the founders. Especially, when you can stand out from all of the noise and allow them to get a taste of your personality.

Did you like the surprise? If yes, don’t forget to mention it in the comments :).

Click this link to learn more about Growth Hacking and Lead Generation:

The Growth Hacker Way to Become a Content Marketing Thought Leader

The Growth Hacker Way to Become a Content Marketing Thought Leader

The Growth Hacker Way to Become a Content Marketing Thought Leader

I am a growth hacker and I do content marketing!!! So who am I?

I posted a status on Quora.

6,000 upvotes later, I felt like I had championed the site.

A month later, I took that Quora answer and put it on Facebook.

The result?

Close to 300 engagements and 70 shares!

Another two months later, I took that answer and posted it on LinkedIn.

The result?

6,000 engagements.

Several months later, I re-posted it again on LinkedIn.

41,000 engagements.

In total, from this one piece of content, I’ve generated over 50,000 engagements across three platforms.

What I realized is that you can re-post, re-purpose, and re-hash older content forever.

So, that’s exactly what I started doing.

https://www.linkedin.com/feed/update/urn:li:activity:6354356287890948096

growth hacking and content marketing bamf article

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growth hacking and content marketing bamf article

growth hacking and content marketing bamf article

Here are some important steps:

1: Create a Question Backlog

2: Develop Stories

3: Style Guide

4: Find Relevant Questions on Quora

5: Keep track of all your stories in a Folder

6: Engagement Pods work – at first (best to rely solely on yourself)

7:  Leverage question asking

8: How to respond to negative comments

9: How to respond to positive comments

10: Hire a VA to respond to people

11: Empower others to write their stories interacting with you

Then re-purpose that content

12: E-book campaigns

13: Direct message campaign (sales & recruiting)

14: Repurpose content from interviews

15: Take interviews and turn them into blog content

16: Take interviews and turn them into LinkedIn, Facebook, and Instagram content

17: How to hire writers

The above steps are quite practical and easy to implement, don’t you think so? Let me know once you have implemented! Good luck.

11 Chrome Extensions That Nailed Product-Market Fit to Explode Growth

11 Chrome Extensions That Nailed Product-Market Fit to Explode Growth

Leads and Growth, all marketers want it!

The problem is most marketers think in the same way when creating a lead magnet.

  • Ebooks
  • Webinars
  • Popups
  • Content upgrades

Growth hackers add one more to the list: engineering as marketing

Engineering as marketing is designed to spend development resources to create tools. These chrome tools – normally free – have high adoption. They can also result in the majority of traction for core product offers.

Tactics

1.

chrome extensions bamf article

 

The Bitly Chrome Extension has over 300,000 downloads and is one of our stickiest products. That’s why we’re excited to announce a redesign that brings it up-to-date with New Bitly, which we rolled out to all free users at the beginning of the year.

We had to start from scratch, rebuilding a framework that allows us to easily make updates to the extension as we make updates to the Bitly web app. This change leverages New Bitly’s design and creates a consistent user experience across satellite and desktop products. Here’s how:

chrome extensions bamf article

Rebrandly is the easiest way to create Branded Links to share your online stuff. 

This extension makes it easy to create and share branded, memorable, and (most importantly) pronounceable short links. Branded Links include your personal or company domain name instead of a generic one. Improve brand visibility, increase link trust and optimize SEO ranking. Rebrandly turns any link into a promotion for your brand.

2.

chrome extensions bamf article

View and download Instagram Stories from your browser.

This extension injects your friends’ Instagram Stories above your feed on the Instagram.com desktop website just like it appears in the Instagram mobile app.

★ Download Stories ⬇️
➤ Right-click the icon of the Instagram user to download their story.
➤ The user won’t know you’ve seen or downloaded their story. You won’t show up in their seen list. ????

★ Search for Stories ????
➤ You can search for users, hashtags, and places and see their stories.

★ View Stories of users you don’t follow ????
➤ You can go to any user’s public profile and watch their story, even if you don’t follow them.

★ Watch Live Videos and Live Video Replays ????

★ Also, watch Location and Hashtag Stories ????#️⃣

➤ You can learn more about how this extension works by reading my Medium article: https://medium.com/@calialec/chrome-ig-story-bribing-the-instagram-story-api-with-cookies-c813e6dff911

➤ View the source code of this extension at: https://github.com/CaliAlec/ChromeIGStory

3.

chrome extensions bamf article

 

Find employee email addresses for any company and display useful contextual data for anyone who emails you.

Clearbit Connect puts the information of millions of companies and people at your fingertips, surfacing data on the people who email you in Gmail’s sidebar, and allowing you to find anyone’s business email with just a few clicks.

## Find any new email

Directly within Gmail’s compose window, simply type in a company name and an employee role, and we’ll tell you who you should email and everything we know about them.

No more checking multiple email formats manually one-by-one in Rapportive!

## Find out who’s behind an email

Know more about who’s emailing you — without having to open a new tab. See their social handles, company role, company size and funding, and much more.

4.

chrome extensions bamf article

Send and preview Dropbox files and links without leaving your Gmail window.

Save time sharing and reviewing important stuff with the Dropbox for Gmail extension.

By adding a Dropbox button to Gmail Compose, it becomes really easy to send Dropbox shared links in email – allowing you to seamlessly share large files and save space inside your growing inbox.

Quickly access any important files with the Recent Files tab or use our supercharged Search tool to find the file you need to send.

And, see rich previews of Dropbox links shared in emails. Like attachments, you can use these links to download the file directly from Gmail or add it to your Dropbox.

5.

chrome extensions bamf article

Clever Browser add-on for LinkedIn simplifying Lead Generation and Business Development.

✋ 24-August-2017 : Welcome ex-“Hunter” users

Leave us a note so we can help you to make the transition to Dux-Soup as easy as possible, so you can continue  your work after 31-August.

✍ 14-July-2017 : Auto-connect with personalised messages (Pro)

You can try the Pro version risk-free for 30 minutes. If you feel it doesn’t meet your requirement you can get a refund via the web store. See https://support.google.com/chrome_webstore/answer/1060830?hl=en  for details.

For all user-FAQs please visit https://support.dux-soup.com

❮❮ Introduction ❯❯

Dux-Soup provides LinkedIn Lead Generation automation. It is a browser plug-in which works with Google Chrome and it will become your virtual assistant on LinkedIn.

❮❮ Why Use it? ❯❯

Dux-Soup will give you leads in a lot less time. It keeps track of every single profile you visit and allows you to make notes directly on the profile page which are saved. Profile date and notes can be export as a .CSV file to be opened in Microsoft Excel or similar. The .CSV file includes data such as the timestamp of the visit, name of the person whose profile you visited, job title, company name, location, email and notes.

❮❮ Best thing about Dux-Soup? ❯❯

All your activities on LinkedIn are tracked automatically and visible once exported. You can take and save notes on each profile such as: have sent invite/need to reply to a message / likes Opera etc etc. Dux-Soup can save you hours of manual data entry when it comes to tracking all the leads you interact with on LinkedIn.

Dux-Soup also includes the ability to auto-visit profiles of LinkedIn users based on Google or LinkedIn searches. This means you (your profile) will show up as ‘viewed your profile’ and human curiosity will usually make your viewed profile, view yours and perhaps connect.

❮❮ Editions ❯❯

There are two editions: The Starter Edition (free) and The Professional Edition (paid / month-by-month).

⫸ The Starter Edition has been created for LinkedIn Standard, Business Pro and Sales Navigator. It offers 100 profile visits per day, visits group members, can search using Google X-Ray and provides the Note-Taking function.

⫸ The Professional Edition offers a user-configurable visits / day, visits group members, supports all versions of Linkedin, downloads data, exports profile lists via Quickscan, has configurable throttling, can search using Google X-Ray and of course, provides the Dux-Soup Note-Taking function, custom tagging, auto-connect , autp-follow, auto-save to pdf and auto-endorse.

6.

chrome extensions bamf article

HubSpot Sales gives you the tools you need to adopt a modern sales process.

The HubSpot Sales helps you uncover more leads in less time, connect with those leads, and close deals faster while managing all your contacts in one central database. And it’s free to get started.

The Benefits

FOLLOW UP FLAWLESSLY
Track emails through Gmail and get notified the instant a lead opens an email, clicks a link, or opens an attachment for a timely, relevant follow up.

CREATE AND SHARE EMAIL TEMPLATES
Turn repetitive emails into templates, measure their performance, and share the best ones with your entire team. Access all your templates directly in Gmail.

AUTOMATE OUTREACH WHILE KEEPING IT PERSONAL
Once you’re ready to upgrade for more functionality, you can queue up a sequence of personalized follow-up emails and reminders that get delivered automatically. Enroll contacts into a sequence right in your Gmail window.

LAND MORE MEETINGS
Eliminate the back and forth of emails and missed calls by sending a link that lets your leads pick a time that works for both of you.

MAKE DEALS NOT, DATA ENTRIES
Eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically.

MANAGE YOUR SALES PIPELINE
HubSpot Sales comes pre-packaged with HubSpot CRM Free, allowing you to manage your entire pipeline and speed up your sales process without clunky tools or spreadsheets.

GET STARTED IN MINUTES.
It gets you started for immediately and for free. Connect it to the tools you already use and watch it become the first sales tool that your sales team will actually use. It’s fully integrated with a rep’s inbox so it works where they do.

STAY MOBILE
Use HubSpot Sales on the go with iOS and Android mobile apps and stay on top of all your deals.

 

7.

chrome extensions bamf article

Hunter is the easiest way to find email addresses from anywhere on the web, with just one click.

The extension lets you find the people behind a website and their email addresses. When you click on the icon, you get a list of people with:

– Names
– Professional email addresses
– Social networks
– Job titles
– The public sources where this data has been collected

All the email addresses are returned with a quality score that evaluates the confidence they are accurate.

# Features

✓ Get email addresses from any website: when you are on a website, click on Hunter’s button in your browser to get every email addresses we found related to the website.

✓ Search a name in the search input to find the email address of someone.

✓ Click the “+” next to a person to save this lead to a list.

✓ Synchronize your leads to you favorite CRM or applications. Salesforce, Hubspot, Pipedrive or Zoho and hundred other applications can be connected.

8.

Mixmax is the essential productivity suite for Gmail and Google Inbox.

Reach out more effectively to prospects, clients, and customers with these essential features:

✓ Track opens, clicks, and downloads
✓ Schedule meetings and plan events
✓ Write faster with templates
✓ Personalize bulk emails with mail merge
✓ Snooze and set reminders
✓ Send later
✓ Embed polls and surveys
✓ Share any email to Salesforce, 
Slack, and other services
✓ Automated web previews of websites and links

Features in detail:

— Track opens, clicks, and downloads with read receipts —
Know exactly who opens your message and when, even in group messages. Now you know exactly when to follow up.

— Schedule meetings instantly —
Share availability and set up meetings painlessly with Google calendar integration.

— Write faster and better with templates —
Create and save templates to reuse again and again. We’ll also show analytics for opens, clicks, downloads, and replies so that you know how well your templates perform.

— Personalize bulk emails instantly with mail merge —
Send hundreds of personalized emails in minutes with mail merge. Send directly from Gmail, so emails end up in recipients’ Primary tab.

— Snooze and set reminders —
Never forget an appointment conversation. With snooze and reminders, your messages come back to the top of your inbox at a time you set.

— Schedule emails to send later —
Always have perfect timing with scheduled emails. Write an email at night and send it in the morning, or whenever you wish.

— Embed polls and surveys —
Easily add polls and surveys to your emails to get focused responses from your recipients.

— Share any email to Salesforce, 
Slack, and other services —
Turn any email you receive or send into a link which you can share on your favorite services.

— Show web previews to get your point across —
Get your point across with visual previews. No more clicking links and switching context.

== BENEFITS ==

— Higher response rate —
Create beautiful and interactive HTML email that engages recipients (no coding required!)

— Perfect for professionals —
– Salespeople who want to close more deals
– Professionals who want to build brand and boost credibility
– Business Development, Project, and Account Managers who want to increase engagement with their emails
– Anyone who wants to send email that sets them apart

9.

 

10.

The all-in-one SEO toolbar for research on the go.

MozBar gives you instant metrics while viewing any page or SERP.
-Create custom searches by engine, country, region, or city.
-Quickly assess the Page Authority and Domain Authority of any site or page.
-Access and compare link metrics across pages while viewing any SERP.
-Find and highlight keywords on a page and differentiate links by type: Followed, No-Followed, External, or Internal.
-Expose page elements, general attributes, markup, and HTTP status.
-Export your search engine results page (SERP) analysis details to a CSV file.

Get more with a Moz Pro Subscription
-Unlock additional MozBar Premium features:

–Keyword Difficulty
-View the Keyword Difficulty score for any search term on any SERP in real-time.

-Page Optimization
-Get instant page optimization detail and content suggestions for any keyword on any page.

-More Metrics
-Dig deeper into page and SERP analysis data with root domain and subdomain links, unlimited Open Site Explorer reports and more.

11.

chrome extensions bamf article

 

See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source.

Use SimilarWeb’s browser add-on to get in-depth traffic and engagement statistics with a single click.

Find out how popular any website is and get instant knowledge and estimation on sources of traffic bringing users to the site. Check out SimilarWeb.com for much more in-depth analysis of websites and apps.
—————————————————————-
When downloading our product you join SimilarWeb Panel and become part of our ambitious project of getting the insight and trends about the digital world this project is here to improve and expand the world’s knowledge about digital trends.

For the purpose of providing you with analytic data, ranks, popularity, similarity and website metrics, Usage of the extension requires granting it permission to capture anonymized clickstream data. We will collect data regarding your browsing usage, specifically the domains you browse. For more information regarding our data collection, we urge you to review our privacy policy before you install our add-on, available here: